Customer Value Creation

The Essential Secret of Effective Value Creation and Delivery

Right now, there’s a buzz out there around the term Value Creation. But there’s also a lot of fuzz. Far too often, companies send out mixed messages about the focus of any Value Creation initiatives. Is the Customer the primary focus? Or the Shareholder? Or the Employee? Or all three? Sorting this quandary out is critical for any business that intends to stay vibrant and profitable. And, as we hope to convince you, it all comes down to a consideration of what happens at the Customer-Supplier interface. That’s where everything that you plan, everything that you produce, everything that you hope for meets the real world. It’s where your business wins or loses. And it’s where, hand on heart, the Value Genie team has world-leading insights, tools and methodologies that are researched and prove...

Value? Who decides?

Hello. I recently received a letter informing me that UK vehicle registration number P117 DER is for sale, and that this can be arranged to spell out my surname. You can see the idea from the photo. The letter says: “For the above number we are currently looking for offers in the region of £5750 ono (around $8,600); a price that we believe represents excellent value for money when you consider that this is THE perfect plate for your surname.” The letter illustrates two important points: One: Value – like beauty – is in the eye and mind of the beholder. The idea of owning a personalized number plate doesn’t hold the slightest appeal for me. I couldn’t even be bothered to gamble on the investment element. I don’t write this in any pejorative sense: for other members of the Pinder tribe, owne...

Customer Value Creation

Customer Strategy development Customer Value assessment Value Proposition development Message development Collateral creation How do you feel about tackling every new day in your business? Is it exciting? Do you feel that you are building a great future, or just tinkering with the present? Do you feel that you’re positively differentiated in the eyes of your Customers, or just following along with the crowd? Where once businesses mass-sold products to mass Customer groups, they need now to focus on valued outcomes for individual Customers. This mega shift from product- and market-orientation to Customer-relationship orientation is, as they say, a whole new ball game. The fact that customers now have greater power and influence in the affairs of the companies that they favour radically infl...

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